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Article: Firms Pay Big Bucks, But Super Bowl Advertising Doesn't Ensure Victory.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- January 29, 2004
CopyrightCOPYRIGHT 2004 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Terri Somers, The San Diego Union-Tribune Knight Ridder/Tribune Business News
Jan. 29--Super Bowl Sunday. Ninety million people are watching.
Do you mind if we talk about erectile dysfunction?
Well, you better not. At least two companies have paid CBS millions of dollars, an average of $76,500 a second, to call attention to the problem experienced by an estimated 30 million American men. A third company will not disclose whether it has bought time to pitch its famous blue pill. The pharmaceutical industry, which has become the biggest advertiser of late, has got you right where they want you: men, women, children, neighbors and ...