Article: North of the border: bringing a brand into the United States requires a hands-on approach.(International Development)

Franchising in the United States gives entrepreneurs access to the great American Dream by providing an opportunity to turn their business into a competitive growth organization. But does this kind of success only come to businesses that originate in the United States? What if an entrepreneur lived and worked outside of the United States? What if his product was deeply rooted in his country's culture and tradition? Even if he had a lucrative business in his native country, could that success be translated in the United States?

The answer is a cautious "yes"--the condition being, all parties involved need to understand and endorse the transformation that must take ...

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