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Article: Improving Growth and Profits Through Relationship Marketing.
- Article from:
- M2 Presswire
- Article date:
- January 29, 2004
CopyrightCOPYRIGHT 2004 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-29 January 2004-Research and Markets: Improving Growth and Profits Through Relationship Marketing(C)1994-2004 M2 COMMUNICATIONS LTD
RDATE:01292004
Research and Markets have announced the addition of the `Improving Growth and Profits Through Relationship Marketing` report to their offering.
What is Relationship Marketing? Relationship marketing (RM) is often used interchangeably with terms such as customer relationship management (CRM), loyalty marketing, "below-the-line" adve rtising, database marketing, data warehousing, one-to-one marketing, relationship selling, customer retention, customer intimacy, and customer bonding. ...