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Article: Study: Shoppers Have A Taste For ``California Grown''; New Research Indicates Women and Hispanic Consumers Most Likely To Seek Out Locally Grown Products.
- Article from:
- Business Wire
- Article date:
- January 29, 2004
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Business Editors
SACRAMENTO, Calif.--(BUSINESS WIRE)--Jan. 29, 2004
Buying products that are California grown is increasingly important to all Californians, but particularly to women and Hispanics, according to a recent statewide study released today.
The new study, commissioned by the Buy California Marketing Agreement (BCMA) and conducted in September, 2003 by Rose Research, is the second wave in a series of studies designed to measure the effectiveness of the "California Grown" program. The goals of the statewide program are to increase the awareness of and demand for California grown products. The new study found that 78% of both women and ...