Article: American Heart Association Launches Multi-Year Go Red for Women Campaign to Mobilize Women for Heart Disease Awareness; -- Daryl Hannah Helps Launch New Campaign Urging Women to Take Control of Their Heart Health and Join National Wear Red Day for Women on Friday, February 6.

DALLAS, Jan. 29 /PRNewswire/ -- The American Heart Association will launch its multi-year national Go Red For Women campaign this February to raise awareness of cardiovascular disease, the No.1 killer of women in America.

The initiative, which is nationally sponsored by Macy's and Pfizer, encourages women to take charge of their heart health by making it a top priority so they can live stronger, longer lives. To build awareness of heart disease, which claims nearly a half million women's lives every year, the American Heart Association will:

 
   * officially launch Go Red For Women at Macy's Herald Square on 
 February 4, 2004, with actress Daryl ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!