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Article: Kohl's makes alliance with Daisy Fuentes.(Milwaukee Journal Sentinel)
- Article from:
- Knight Ridder/Tribune News Service
- Article date:
- January 29, 2004
- Author:
CopyrightCOPYRIGHT 2004 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Doris Hajewski
MILWAUKEE, Wis. _ Kohl's department stores will launch a new clothing line in March named for Latina star Daisy Fuentes.
The fashion line, which will be exclusive to Kohl's, will launch in March, coinciding with the opening of the first batch of new 2004 stores.
The celebrity announcement comes at a time when Kohl's is struggling with declining same-store sales and taking criticism from some industry analysts for its lackluster women's apparel offering. For the past year, sales in women's apparel have lagged, pulling down Kohl's top line.
The alliance with the Cuban-born Fuentes, who is known as a fashion model ...