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Article: Rainbow trout: producers look to move trout sales beyond traditional Midwest markets.
- Article from:
- Seafood Business
- Article date:
- January 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Diversified Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Rainbow trout is not what you'd call a fashionable, trendy fish. It's more a classic mainstay whose appeal is tied to the romance of the great outdoors.
Idaho's "Magic Valley" is the source of most of the trout sold in the U.S. market. In the Magic Valley, the heart and soul of rainbow trout production, 58-degree water flows through the Thousand Springs system, which is fed by an underground aquifer and mountain runoff and ambles through the Snake River plain. Gravity alone pulls the water through concrete raceways full of rainbow trout before feeding the Snake River.
"We are a non-consumptive user of water," says Chris Howard, director of marketing for ...