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Article: Super Bowl Serves Up Orange Juice; New Florida Citrus Ad Kicks off the 'Big Game' in Orange Fashion.
- Article from:
- PR Newswire
- Article date:
- January 30, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAKELAND, Fla., Jan. 30 /PRNewswire/ -- As the nation gears up to watch the big game Sunday, Florida orange juice will be front and center. For the first-time, the Florida Citrus Growers have joined the national playing field of Super Bowl advertising - one of the most anticipated elements of the game - with the purchase of a primetime TV spot.
The 15-second ad will premier nationwide before an estimated 70 million viewers between 6-6:25 p.m. on Super Bowl Sunday (February 1st), just prior to the game's kickoff.
"We're thrilled to be part of the advertising excitement surrounding this year's Super Bowl," said Bob Crawford, Executive Director, Florida ...