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Article: Sara Lee Foods Names TBWA\Chiat\Day Agency of Record for Ball Park and Jimmy Dean Brands.
- Article from:
- Business Wire
- Article date:
- February 2, 2004
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Business Editors
CINCINNATI--(BUSINESS WIRE)--Feb. 2, 2004
Sara Lee Foods announced today that the company has selected TBWA\Chiat\Day as its agency of record for the Ball Park and Jimmy Dean brands, following a comprehensive review of four firms. The assignment includes marketing strategy, branding and national consumer advertising for both the Ball Park and Jimmy Dean brands.
"Ball Park and Jimmy Dean are delivering innovative, value-added new products to the marketplace, and we needed to find the ideal agency team for these brands as they are well-positioned for growth," said Ellen Turner, president of U.S. retail for Sara Lee Foods, who led ...