Article: Got the look: exotic woods and unique designs are turning heads in homes nationwide.(Interior Products)

Oak still reigns as king of wood flooring. but exotic species and other domestic woods are parading into oak's court because they're more readily available than before and becoming more affordable.

Anything that's "different from a standard morn-and-pop oak floor" is making an impact, says Dave Polisky, vice president of technical services for Tarkett.

According to Mickey Moore, technical director for the Wood Flooring Manufacturers Association, 2 1/4-inch-wide oak strip flooring still is the most popular choice across the board.

"It's very versatile and can be stained any color and has a high resale, value," claims Scott Clapham, a dealer and ...

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