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Article: Busch, Busch Light offer denim jackets.

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Modern Brewery Age
Article date:
September 2, 1991
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Busch, Busch Light offer denim jackets

Busch and Busch Light beers will soon offer denim jackets as part of a fall promotion designed to build sales traffic and generate consumer excitement.

The new point-of-sale displays feature tear-off consumer coupons that present the jacket offer.

"We're offering this promotion to ...

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