|
|
Article: CAMPAIGNS: H&K orchestrates broad plan to hype Disney's music hall.(Music Center of Los Angeles County, Hill & Knowlton)
- Article from:
- PR Week (US)
- Article date:
- February 9, 2004
CopyrightCOPYRIGHT 2004 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
PR Team: Music Center of Los Angeles County and Hill & Knowlton (Los
Angeles)
Campaign: Walt Disney Concert Hall Civic Dedication
Time Frame: October 20, 2003
Budget: dollars 50,000
From its Frank Gehry design to its potential to revitalize a largely forgotten corner of downtown, the project captured the media's interest from the day the unusual design was unveiled. The astonishing part, however, wasn't that the city would be interested in the grand effort, billed as the most important arts project in LA. It was how long that interest was sustained. Literally hundreds of stories ran over the course of the year as the building neared completion, with the press ...