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Article: Balloons buoy United New Mexico. (United New Mexico Financial Corp.)(Marketing/Advertising)
- Article from:
- American Banker
- Article date:
- September 26, 1991
- Author:
CopyrightCOPYRIGHT 1991 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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United New Mexico Financial Corp. is probably the only bank in the nation with a hot-air balloon pilot on its payroll -- and that's just one of the unique aspects of the Albuquerque company's marketing campaign.
Floating in the heavens above the towns of New Mexico on any given weekend is one of three silver-and-white balloons operated by the $1.7 billion-asset company. In a few weeks a fourth, more flamboyant craft will be added to the fleet.
United New Mexico allocates about one-tenth of its annual marketing budget of about $600,000 to put its name into the sky, said Sandra Miller, the bank's vice president and director of marketing.
The ...