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Article: Head over heels for hair: when Salma Hayek, Jennifer Lopez, or Julianne Moore are in LA and need a hair stylist, they head for Fernando Romero's salon. Vidal Sassoon's former apprentice went on to found Sassoon's product line. Combining beauty with science and commerce, he also built a Bio Ionic hair care product business empire based on the secrets of a Japanese volcano.(Business)
- Article from:
- Latino Leaders
- Article date:
- June 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Ferraez Publications of America Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In the harshly competitive beauty and fashion industry, Fernando Romero has turned hairstyling into an art form that evolved into million-dollar business ventures. From apprentice to international artistic director at Vidal Sassoon's, Romero's talents were acclaimed in Europe's most prestigious catwalks and top fashion magazines. As a trendsetter in hairstyling, his drive and vision led him to develop a new concept in hair products that has made him a Midas-like, sought-after entrepreneur. His oval product line covers 80 percent of the US market with a growing presence in 22 countries.
Born in Acapulco, with world-famous diving spot La Quebrada just around the ...