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Article: AMV wins 24m [pounds sterling] Camelot account: AMV charged with the task of reversing the National Lottery's fortunes after winning five-way pitch.(Brief Article)
- Article from:
- Marketing Week
- Article date:
- January 22, 2004
- Author:
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Camelot has appointed Abbott Mead Vickers.BBDO (AMV) to create a 24m [pounds sterling] advertising campaign that will recapture the British public's interest in the National Lottery.
The agency is understood to be in talks with US film star Whoopi Goldberg to play the role of "lady luck" for the National Lottery operator's ads. Goldberg is famous for her starring roles in The Color Purple and Ghost. AMV's use of personality-led advertising is well documented. It uses the chef Jamie Oliver as the face of Sainsbury's and Gary Lineker to front ads for Walkers Crisps.
The agency won the business following a five-way pitch against BMP DDB, TBWA/London, ...