Article: Bona fide results.(corner office)(florida trend)

In our 45-year history, FLORIDA TREND has accomplished a lot of firsts. Our most recent "first" confirms that we are committed to presenting the most accurate and authoritative information possible for both our readers and advertisers.

FLORIDA TREND and Wine Enthusiast were the first magazines in the nation to submit their subscriber studies to BPA International for auditing. BPA (Business of Performing Audits) began offering its new Subscriber Study Audit Service in 2003, and we were eager to offer our study to its scrutiny. BPA has the largest membership of any media-auditing organization and has been auditing our circulation numbers since 1987.

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