Article: Heavens' Bistro healthy pizza serves up "all the taste"--but "not in your waist".(Pizza Products Heat Up)(Brief Article)

They couldn't find a low-fat pizza they liked, so three Texas stockbrokers created their own. That's the story behind Heavens' Bistro, Santa Monica, California, USA, which promises "a frozen pizza line that is forgiving to your waistline and tastes delicious"

Frustrated by their unsuccessful search for a pizza that was both healthy and tasty, Heavens' Bistro creators Eric Gault, Jim Heffron and David Solesbee got together and decided to take matters into their own hands in 1995 by selling shares to start their own company.

Three-and-a-half years later, in 1998, a new genre of frozen pizza was born. The first three flavors? A 98% fat-free Barbeque Chicken ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!