Article: Pure Fishing adds Stren to its lineup.(Sports)(Outdoors notes)

Byline: Mike Jackson Daily Herald Outdoors Writer

Leave it to Tom Bedell to corner the market.

Bedell, chairman of the board of Pure Fishing, spearheaded a move to purchase the fishing-related assets of the Remington Arms Company. That means the Stren brand of fishing line (part of the Remington family) is now a resident in the Berkley stable of angling products.

Last summer, Bedell announced an infusion of cash into his privately held company, headquartered in Spirit Lake, Iowa. Observers noted that investment, along with a new primary investor, would move Pure Fishing into a more profitable marketing position.

Pure Fishing is the ...

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