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Article: Checkers Drive-In Offers 'Official Burger' of Tampa Bay, Fla., Baseball Team.

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Knight Ridder/Tribune Business News
Article date:
February 14, 2004
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By Michael Sasso, Tampa Tribune, Fla. Knight Ridder/Tribune Business News

Feb. 14--ST. PETERSBURG -- Checkers Drive-In Restaurants became the "official burger" of the Tampa Bay Devil Rays on Friday, signing a multiyear sponsorship deal with the Major League Baseball club.

As part of its marketing, the Tampa-based restaurant chain will launch new Rays-themed menu items, air new radio and television ads and create a special Checkers section inside Tropicana Field, said Richard Turer, Checkers' vice president of marketing.

In addition to Checkers' new marketing rights, "I'm going to pitch every fourth game," quipped Checkers Chief Executive ...

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