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Article: Toyota's President Discusses Americanization of Automaker.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- February 16, 2004
CopyrightCOPYRIGHT 2004 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Matt Nauman, San Jose Mercury News, Calif. Knight Ridder/Tribune Business News
Feb. 16--Toyota started selling cars in the United States in 1958, with the $1,995 Toyopet Crown sedan, but it was the opening of the NUMMI plant in Fremont in 1984 that really started the Japanese automaker on the road to its tremendous U.S. success.
"NUMMI was a critical turning point in our business," said Fujio Cho, president of Toyota Motor.
Cho joined General Motor's Rick Wagoner, its CEO and chairman, in San Francisco last week to celebrate their 20-year partnership at New United Motor Manufacturing Inc. Both acknowledged that, while they cooperate at ...