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Article: United we sell.(reader Mail)(Letter to the Editor)
- Article from:
- Air Conditioning, Heating & Refrigeration News
- Article date:
- February 2, 2004
- Author:
CopyrightCOPYRIGHT 2004 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I was running through the TV channels this weekend, and my eyes and ears tuned into the paid commercial by Sharper Image, selling their electronic air cleaner. Being in the HVAC business and selling electronic air cleaners for the last 20-plus years, I was quite impressed how well this standalone cleaner was marketed and how this product was the answer in solving the consumers' problems to indoor air quality. The product was put up against a HEPA filter. The commercial did not let the consumer know the benefits to the HEPA over their product, but pointed out hew noisy the stand-alone HEPA was and how much more energy it consumes over their unit.
Interestingly, ...
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Article: Sharper Image Deploys Delano To Boost Customer ...
Canadian Corporate News;
May 7, 2001 ;
700+ words
... ... the enterprise, today announced that Sharper Image Corporation (NASDAQ: SHRP) is using ... com. Over the past two years, The Sharper Image has experienced tremendous growth in ... sales over the holiday season, The Sharper Image, one of the first catalogers and specialty ...
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