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Article: Boxes Prestige shines out for Debenhams.(Finished Pack)(Brief Article)
- Article from:
- Packaging Technology
- Article date:
- January 1, 2002
CopyrightCOPYRIGHT 2002 Turret West Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Boxes Prestige--the luxury packaging arm of the expanding Boxes Group--is working with new client Debenhams Retail plc to produce striking cartons for Debenhams' own-brand cosmetics and skin care range, Mea. The brand identity was designed to stand out in a crowded retail environment and to project a confident, contemporary image. Debenhams senior product branding manager, Sarah Paskell, said: "We chose Boxes Prestige, which now produces our cartons for cosmetics, skincare and bronzing products, for its ability to take our complex design and translate it into striking packaging, which strengthens the Mea brand identity. We are also delighted with the strong ...