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Article: Winston-Salem Journal, N.C., Business Profile Column.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- February 14, 2004
CopyrightCOPYRIGHT 2004 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Brian Louis, Winston-Salem Journal, N.C. Knight Ridder/Tribune Business News
Feb. 14--Fran Creighton loved teaching French at Wake Forest University, but she knew that a successful career in academia would entail a lot of writing and research.
Not exactly her "bailiwick," she said.
Instead, Creighton opted to go into the business world. Now, after a 23-year career at R.J. Reynolds Tobacco Co. she has risen up the ranks to become the chief of marketing at the No. 2 cigarette-maker in the United States.
"I truly love this job and I love coming to it every day," Creighton said on Thursday in an interview in her office in the ...