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Article: Absorbine Jr[R].(H&BA Vendor Outlook)
- Article from:
- Mass Market Retailers
- Article date:
- February 9, 2004
CopyrightCOPYRIGHT 2004 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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W.F. Young Inc., 302 Benton Dr., East Longmeadow, Mass. 01028 Phone: (413) 526-9999 Fax: (413) 526-8990 Web site: absorbine.com Key contact: Jaime McKinley, vice president of marketing
EAST LONGMEADOW, Mass. -- W.F. Young Inc. has expanded its pain patch lineup but reduced its carton sizes out of respect for retailers' crowded shelves.
In fact, the company bills its new Absorbine Jr. Back Patch as "the biggest patch in the smallest package," contending that taking up less linear space means more profit for retailers.
The new packaging--the new box for the Absorbine Jr. Pain Relief Patch is 35% smaller than the original--has been well received by ...