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Article: Advertising Campaign Depicts Bill Ford as 'Pinocchio'.(Bluewater Network)(Brief Article)
- Article from:
- Mobile Emissions Today
- Article date:
- February 13, 2004
CopyrightCOPYRIGHT 2004 BCC Research. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Bluewater Network recently announced it has joined more than 30 other environmental organizations in launching a national advertising campaign accusing Ford Motor Company CEO Bill Ford Jr. of "breaking his pledge of four years ago to dramatically increase the fuel mileage of Ford's popular lineup of sport utility vehicles by 2005."
According to Bluewater, the advertisement depicts Ford Jr. with an elongated nose under the headline "Bill Ford Jr. or Pinocchio? Don't Buy His Environmental Rhetoric. Don't Buy His Cars." Attached to the ad is a coupon that can be sent to Ford pledging not to buy Ford vehicles.
"That Pinocchio nose is well deserved, ...