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Article: Holland America Line's Dramatic Brand Ad Campaign Launches to Industry Praise; Consumer Publications See Ad Campaign as an Innovative Glimpse into Holland America Line's Tradition of Excellence.
- Article from:
- PR Newswire
- Article date:
- February 18, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SEATTLE, Feb. 17 /PRNewswire/ -- To further capitalize on Holland America Line's undisputed leadership in the premium cruise category, the cruise line recently launched a multi-million dollar print advertising campaign that leverages the company's Tradition of Excellence. With use of dramatic photography, art direction and copy, the campaign brings to life Holland America Line's brand positioning. The ads deliver a distinct point of view on the way Holland America Line delivers the cruise experience in the classic tradition of ocean voyaging as evidenced by five brand pillars that are central to the guests' experience: spacious, elegant ships and accommodations; ...