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Article: New Era Cap Announces 59FIFTY@50 Campaign to Celebrate 50th Anniversary of the New Era 59FIFTY; 59FIFTY@50 Campaign Includes Designs by Spike Lee, Bobbito Garcia and Danny Masterson.
- Article from:
- PR Newswire
- Article date:
- February 18, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DERBY, N.Y., Feb. 18 /PRNewswire/ -- New Era Cap Company, Inc., the premier, global headwear designer, developer and manufacturer, announced today the launch of its 59FIFTY@50 campaign marking the 50th anniversary of its signature cap, the New Era 59FIFTY. The 59FIFTY was first made in 1954.
The New Era 59FIFTY was developed as uniform headwear for Major League Baseball players and has stood for authenticity, quality, allegiance, and identity in its 50 years. Familiarly referenced as a "Fitted," the 59FIFTY set the benchmark by which baseball caps are made. It was Harold Koch, the son of New Era's founder Ehrhardt Koch, who felt that there was a need for a ...
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Article: New Era Cap Signs Deal with Perfect Game USA ...
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...BUFFALO, N.Y., May 15 /PRNewswire/ -- New Era Cap, the official on-field cap provider to Major ... be one of our most important partners." About New Era Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer ...
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