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Article: BRIDGESTONE SETS SUGGESTED RETAIL PRICE FOR RUN-FLAT TIRES.

Article from:
AsiaPulse News
Article date:
February 19, 2004
Copyright

TOKYO, Feb 19 Asia Pulse - Bridgestone Corp. (TSE:5108) has introduced a manufacturer's suggested retail price (MSRP) for its Potenza RE050RFT run-flat tire.

Bridgestone currently enjoys a 60 per cent share of the run-flat tire markets of Japan, Europe and the U.S. with the Potenza, which can be safely driven for a certain distance even after a puncture.

By setting an MSRP, Bridgestone aims to maintain the price of the tire.

The move clearly shows the company's shift of emphasis from capturing market share to generating ...

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