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Article: It's an IT world: television is on the cusp of a radical change due to IT, which offers unimaginable efficiencies in production, distribution, traffic and billing.
- Article from:
- Broadcasting & Cable
- Article date:
- February 16, 2004
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's funny how things can change in an instant. Take the Yucatan peninsula 65 million years ago. One day dinosaurs were lumbering along, munching away on the verdant landscape or, in some cases, each other.
The next day, a giant rock from space slams into what is today the village of Chicxulub, Mexico, instantly killing everything for hundreds of miles. Thanks to the millions of tons of debris thrown into the atmosphere, the repercussions of that cataclysmic event wiped out most of the life on Earth and restacked the evolutionary deck.
Fast forward to today's typical television station. Each day, CG operators, graphic artists, maintenance techs, ...