|
|
Article: Koo Koo Roo menu turns red as burgers make rare addition.(Up Front)
- Article from:
- Los Angeles Business Journal
- Article date:
- February 9, 2004
- Author:
CopyrightCOPYRIGHT 2004 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Rick Wilson walked into his neighborhood Koo Koo Roo expecting to buy some chicken for dinner, but what he found was something else.
The mid-Wilshire location was selling Fuddruckers burgers--choice of beef or ostrich--along with the usual Aussie-style chicken and turkey.
"I had no idea when I walked in," said Wilson, a Fuddruckers loyalist who would otherwise have to travel to Pasadena, Sherman Oaks or Burbank to sate his desire. "Their burgers are different than anywhere else."
Fuddruckers Inc., the Beverly, Mass. based company that purchased Koo Koo Roo out of bankruptcy in December, is looking for more Rick Wilsons out there. Last month, it ...