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Article: INVASION OF POD MAKERS NEXT COMING ATTRACTION.(Grindmaster Corp)(Kraft Foods Inc.)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- February 16, 2004
- Author:
CopyrightCOPYRIGHT 2004 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK-A new wave of pod-fed coffeemakers is about to come to market to take on Salton, which virtually created the category in the United States last year.
Kraft Foods is testing a new machine in Europe with plans to expand to "other countries." Sara Lee, having already had success there with its Senseo machine, is considering entering the U.S. market. Applica, partnered with Procter & Gamble, is rolling out a set of new appliances that could include a pod-based coffemaker. And Refyne, a division of Grindmaster Corp., is introducing a consumer version of its single-cup coffemaker.
These companies contend that consumers are hot for appliances that ...