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Article: Prastara: from Louis to Henri. (rumored to be created for Louis XIV of France, the fragrance it about to be introduced the United States in Henri Bendel stores)
- Article from:
- WWD
- Article date:
- October 4, 1991
- Author:
CopyrightCOPYRIGHT 1991 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Prastara is a men's cologne with a past in Europe. If Doug Hopkins has his way, it will have a future in the U.S.
Hopkins will take his first step toward that goal the first week of November with the launch of the scent at Henri Bendel here.
An American freelance fashion photographer, Hopkins began his transformation into a fragrance entrepreneur more than a year ago, when he discovered Prastara, a citrus-based scent, in Poland. Prastara means "ancient" in Russian, said Hopkins.
Hopkins has always been interested in new business venturs, he said, and was fascinated by the busienss potential of Eastern Europe. He thought about ...