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Article: Jimmie Johnson Adds LEVI STRAUSS SIGNATURE(TM) to His Winning Team; Denim Brand is Exclusive Apparel Sponsor for NASCAR Driver.
- Article from:
- PR Newswire
- Article date:
- February 23, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO, Feb. 23 /PRNewswire/ -- LEVI STRAUSS SIGNATURE(TM) today announced an apparel sponsorship with Jimmie Johnson, one of NASCAR's premier personalities and #2 ranked 2003 Nextel Cup driver.
The sponsorship entails both retail and at-track programs, including use of the driver's likeness in at-track fan activities, advertising and retail promotions. Johnson also will make numerous race market appearances on behalf of the apparel line. As a valued sponsor, a LEVI STRAUSS SIGNATURE(TM) logo will be added to Johnson's uniform.
"NASCAR fans appreciate quality clothing that is a great value, which is why I'm proud to announce this partnership ...