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Expert at Las Vegas Apparel Trade Show Stresses Importance of Market Studies.

By Chris Jones, Las Vegas Review-Journal Knight Ridder/Tribune Business News

Feb. 25--Despite the bling-bling diamond rings, model-studded parties and celebrity posses on display in abundance, most of the nearly 90,000 people in town for this week's Men's Apparel Guild in California trade show came to Las Vegas seeking new ways to grow and improve their businesses.

And those who didn't come to MAGIC to work likely won't last long in the highly competitive retail fashion industry, industry expert Mercedes Gonzales said Tuesday.

"You're not here on vacation," Gonzales, a representative of New York-based Global Purchasing Group, said during an educational ...

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