Article: Yardley for ever! (Yardley's new fragrance, Forever)

Yardley For Ever!

With its new fragrance, Forever, Yardley of London is showing a new face. However, the new image is not at the expense of the traditional Yardley concept. "The core values of Yardley have not been changed," insisted Susan Bloom, general manager, adding, "but they have been contemporized". She is anxious to allay any fears that Yardley is "shaking off the old for the new".

The fragrance itself was developed by Roure and has citrus top notes with floral-fruity heart notes and woody base notes. Key notes in the fragrance are iris, ylang, ylang, marigold, jasmine, orange flower, white florals and sandalwood.

Forever is Yardley's most ...

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