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Article: Yardley for ever! (Yardley's new fragrance, Forever)
- Article from:
- Cosmetics International
- Article date:
- September 10, 1991
CopyrightCOPYRIGHT 1991 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Yardley For Ever!
With its new fragrance, Forever, Yardley of London is showing a new face. However, the new image is not at the expense of the traditional Yardley concept. "The core values of Yardley have not been changed," insisted Susan Bloom, general manager, adding, "but they have been contemporized". She is anxious to allay any fears that Yardley is "shaking off the old for the new".
The fragrance itself was developed by Roure and has citrus top notes with floral-fruity heart notes and woody base notes. Key notes in the fragrance are iris, ylang, ylang, marigold, jasmine, orange flower, white florals and sandalwood.
Forever is Yardley's most ...
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