Article: Pro Photographer Conversion to Digital Photography Creates New Opportunities, According to New InfoTrends Report.

Business Editors/High-Tech Writers

NORWELL, Mass.--(BUSINESS WIRE)--Feb. 26, 2004

InfoTrends Research Group's latest study of pro photographers shows that 79% of professional photographers are already using a digital camera. Of those that do not yet use a digital camera, nearly half plan to purchase a digital camera in 2004.

Complete immersion in digital photography occurs over time for pro photographers, because going digital requires a substantial investment in digital imaging equipment. While many pro photographers are using digital cameras, many are still in an early stage of a transition to digital photography.

"Our survey results ...

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