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Article: Baseball playing on YM turf; makers hoping for home run with spring sportswear lines. (Young Men's industry)
- Article from:
- Daily News Record
- Article date:
- October 15, 1991
- Author:
CopyrightCOPYRIGHT 1991 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- The young men's industry is taking big-league steps into the baseball arena for spring.
By the time the major league season kicks off next year, the young men's baseball season will be well under way in stores. Manufacturers and retailers hope the National Pastime will give a big boost to spring sportswear business.
Manufacturers are embracing the trend in varying degrees, ranging from extensive baseball presentations to just a few pieces. Looks range from striped tops and bottoms in vintage-looking oatmeal colors to chenille patches on tops to T-shirts with baseball-themed screenprints.
Opinions are mixed as to how long the trend ...