Article: Western Union Now Sees Itself Replacing C.O.D.(Western Union Financial Services Inc)(cash-on-delivery)

Western Union Financial Services Inc. is pitching money transfers as a way for consumers to pay for retail goods and services, not just to send money to each other.

The First Data Corp. subsidiary has a network of 45,000 U.S. payment agents, through which millions of consumers pay utility bills and send money to recipients in foreign countries. But Joe Jackson, its president of commercial services, envisions credit-stressed consumers using the agent network to buy things like airline tickets and merchandise.

"We think this is a big category, but we don't know how big yet," Mr. Jackson said in an interview last week.

So far Western Union has ...

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