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Article: Cher, Arocom pitching artificial sweetner. (Cher performs for Arocom's Marketing Group Inc.'s video production for NutraSweet Co.'s exercise and product promotional campaign)
- Article from:
- Crain's Cleveland Business
- Article date:
- September 9, 1991
- Author:
CopyrightCOPYRIGHT 1991 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cher, Arocom pitching artificial sweetner
An exercise video featuring actor and singer Cher is the centerpiece of a promotional campaign developed by Arocom Marketing Group Inc. for NutraSweet Co. and CBS/Fox Video. The Fairlawn-based marketing and sales promotion agency developed all the sales promotion materials for a campaign which also features a rebate on the purchase of NutraSweet's sugar ...
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