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Article: Italian mills spin a good yarn--of U.S. pima.
- Article from:
- AgExporter
- Article date:
- November 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 U.S. Department of Agriculture. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Italy is one of Europe's largest, most developed and affluent countries, with per capita retail spending greater than France, Germany or the United Kingdom. Italy also imports more U.S. upland and Pima cotton than any other European nation ($20.9 million in 2002).
This combination of strong export and retail markets presents great opportunities for U.S. cotton, as evidenced by the success of the Supima[R] brand and the COTTON USA promotion campaigns.
The Supima Association has three large Italian licensees--Legnano, Albini and Franzoni--who guarantee products made of 100 percent U.S. Pima cotton with the Supima[R] brand. Cotton Council International, the ...