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Article: The check's in the junk mail for head of PR firm. (Tom Soto, president of P.S. Enterprises, a public relations firm that focuses on environmental issues)(Newsmakers)
- Article from:
- Los Angeles Business Journal
- Article date:
- September 16, 1991
- Author:
CopyrightCOPYRIGHT 1991 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The check's in the junk mail for head of PR firm
Tom Soto has a message for direct marketers who clog Los Angeles landfills with 53,000 tons of junk mail each year: just don't do it.
"The average Los Angeles city resident gets 178 pounds of junk mail each year, but 70 pounds of that goes unopened and into our landfills," said Soto, president of P.S. Enterprises, a small Santa Monica public affairs firm that focuses on environmental issues. "We are saying no more junk mail. We just don't need it. There's other ways to get your message across."
Under a $1 million contract with the city's Board of Public Works, P.S. Enterprises has teamed with ...