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Article: Buena Vista hails its DVD lineup.(DVD Watch)
- Article from:
- Video Store
- Article date:
- February 8, 2004
- Author:
CopyrightCOPYRIGHT 2004 Advanstar Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Walt Disney Co. is elevating DVD--on both the production and publicity ends.
Feb. 2, Buena Vista Home Entertainment put on an elaborate event in Los Angeles to showcase The Lion King 1-1/2 (street date Feb. 10), Spy Kids 3-D: Game Over (Feb. 24) and The Haunted Mansion (April 20), and the discs' extras. Movie luminaries at the event included Spy Kids director Robert Rodriguez and Haunted Mansion producer Don Hahn.
About two-thirds of consumers surveyed by the studio said they are influenced in their DVD buying decisions by the added value features, according to Buena Vista SVP of marketing Gordon Ho. "From the studio perspective, the medium itself ...