Article: OSRAM Opto Semiconductors Introduces LED Head-Up Display in New BMW 5 Series; New LED Technology Provides Powerful Illumination in a Small Package.

Business Editors/High-Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--March 2, 2004

OSRAM Opto Semiconductors today announced the first application of its Light Emitting Diode (LED) technology in the head-up display (HUD) of the new BMW 5 Series, rolling out in Spring 2004. The brilliant amber-colored LED light source developed by OSRAM features an unparalleled luminance of more than 500,000 cd/m2.

BMW 5 Series drivers will no longer have to take their eyes off the road. The HUD lighting derived from OSRAM Opto Semiconductors' LED will appear to float over the car hood; drivers will easily see important data such as speed, warnings and ...

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