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Article: How sweet it is: naysayers got their just desserts after this cookie-party store hit it big.(Smart Ideas)(Company Profile)
- Article from:
- Entrepreneur
- Article date:
- March 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WHAT: A retail store where customers throw parties to bake and decorate cookies
WHO: Caryn Truitt and Betsey Toombs of Cookies
WHERE: Seattle
WHEN: Started in 2002
IT'S A KID'S DREAM COME TRUE TO WALK into Cookies. With a wall of sprinkles on one side of the store and a wall of cookie cutters on the other, "they walk in wide-eyed at all the sprinkles," says Caryn Truitt, 38. "There are cow sprinkles and dog bone sprinkles--almost anything you can imagine."
Truitt met Betsey Toombs, the owner of a dessert company, when Toombs worked with Truitt's sister, who ran a restaurant. After getting to know each other, the future ...