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Article: Florida Citrus Panel Approves New Set of Orange Juice Ads for Testing.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- March 2, 2004
CopyrightCOPYRIGHT 2004 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Kevin Bouffard, The Ledger, Lakeland, Fla. Knight Ridder/Tribune Business News
Mar. 2--LAKELAND, Fla. -- The Florida Citrus Commission on Monday declared a truce in its war against low-carbohydrate diets before firing the first shot.
The commission unanimously approved testing four new television ads that stress the heart-healthy benefits of orange juice without mentioning the diets. It changed course 10 days after three 30-second spots critical of the low-carb trend tested badly with consumer panels.
"The strategy is to jump over the low-carb issue and jump beyond it," said Bob Crawford, the executive director of the Florida Department ...