Article: Color it hot pink! Color-spotting with a single hue is an easy and affordable way to coordinate an entire store.(Visual Merchandising.)

When it's gray outside--as it has been for a little while now--both you and your customers need relief. You can give your store a visual and emotional lift through color-spotting, an easy and affordable way to coordinate an entire store around one principle color. A single color can tie together the walls, floors, and ceilings, creating an instant visual unity.

Agabhumi, the Best of Bali, a store in Stamford, Connecticut, uses hot pink as its color spot. Owners Regina and Michael Kirshbaum chose pink for the spot color because they wanted visitors to feel their passion for the store and its unique merchandise. And while soft pink is the color of love, hot pink ...

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