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Article: VetLife to market nutrition products in partnership.(Business Report)
- Article from:
- Feedstuffs
- Article date:
- February 23, 2004
- Author:
CopyrightCOPYRIGHT 2004 Miller Publishing Company, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PHOENIX, ARIZ. -- Ivy Animal Health and Lallemand Animal Nutrition announced formation of a marketing and sales partnership at a conference here last month in which Ivy's VetLife division will market Lallemand's bacteria and yeast products to U.S. cattle feedlots.
Ivy chief executive officer and president Rich Schuler and Lallemand commercial director Vince Myerly, in an interview with Feedstuffs, said the partnership will add "plate value" to cattle feeding operations--a concept that Myerly noted is "the direction in which everything is going" as the beef and other protein sectors seek technologies to make meat and poultry more healthful, safe and valuable to ...