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Article: FIRST JLO STORE SET FOR MOSCOW IN APRIL.(Sweetface Fashion Co.)(Fashion stores to open)
- Article from:
- WWD
- Article date:
- February 27, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- There's a lot more going on for Jennifer Lopez than what's in the tabloids and it includes the first JLo by Jennifer Lopez store -- in Moscow, no less.
Details about the freestanding store remain sparse at this point. But Denise Seegal, president and chief executive officer of Sweetface Fashion, which is projected to generate total retail sales of $400 million in 2004, confirmed the unit will open on April 1 in cooperation with a local partner and will be in the capital of the former land of Lenin.
The store opening will come shortly after the launch of a slick, multimillion-dollar advertising and marketing campaign for the JLo Lingerie ...