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Article: Detica brings industry-leading marketing capability to Virgin Holidays; Project to deliver single view of customer and automated campaigns to Virgin Holidays.
- Article from:
- M2 Presswire
- Article date:
- March 2, 2004
CopyrightCOPYRIGHT 2004 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-2 March 2004-Detica: Detica brings industry-leading marketing capability to Virgin Holidays; Project to deliver single view of customer and automated campaigns to Virgin Holidays(C)1994-2004 M2 COMMUNICATIONS LTD
RDATE:03022004
LONDON - Specialist IT consultancy, Detica, is to assist Virgin Holidays in increasing their holiday booking volumes by maximising the effectiveness of the travel company's targeted direct marketing campaigns. The project will ensure Virgin Holidays pushes the right marketing messages to the right customers via the right channel at the right time.
Detica will automate Virgin Holidays' marketing processes ...