Article: MVC's eclectic list unveiled.(list file)(Brief Article)

MVC, one of the UK's leading high-street and online CD, DVD and console game retailers, is unveiling its file of 920,000 active loyalty cardholders through the Lloyd James Group. MVC claims its loyalty programme is the most established entertainment store reward scheme in the country. The file comprises individuals who regularly buy entertainment products. There is a roughly equal gender split and the majority of names are ...

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